Struggling Retailer’s Remarkable Revival: Four Thriving New Jersey Stores Signal Comeback!

Retailer buybuy BABY is making a comeback with the exciting news that four new stores are set to reopen in New Jersey this weekend.

Previously owned by Bed Bath & Beyond, buybuy BABY faced challenges when its parent company filed for bankruptcy earlier this year, resulting in the closure of 115 stores nationwide. However, today’s confirmation reveals a positive turn of events, as Dream on Me Industries, a former supplier, acquired buybuy BABY’s intellectual property in July.

Initially anticipated to transition into an online-only brand, buybuy BABY is now making a surprising return with the reopening of eleven stores across the North East, including four in New Jersey.

CEO Pete Daleiden expressed enthusiasm, stating, “The best of everything baby is back! We are thrilled to welcome customers to our revamped stores for a first look at the latest and greatest curated assortment and an elevated shopping experience.”

He emphasized that parents and caregivers can expect engagement with their favorite brands, along with trusted expert advice to enhance their parenting journey. Despite a scaled-down team and celebration, the excitement is palpable.

Looking ahead, buybuy BABY has ambitious plans to open up to 120 stores over the next three years.

For New Jersey residents, the reopening of four stores is set for November 18, featuring in-store celebration events from 10 am to 1 pm. The stores, located in Paramus, Cherry Hill, Bridgewater, and Iselin, will showcase a diverse range of baby and maternal wellness brands. QR codes will be available in-store to provide online product information.

Customers attending the store openings on Saturday will have the chance to win various prizes, receive gift cards, and take home a gift bag. Additional details on the store openings can be found here.


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