Taco Bell’s Live Mas event moves from L.A. to New York City

Taco Bell’s Live Mas event, originally scheduled to take place at the Hollywood Palladium in Los Angeles, will move to New York City, company officials announced Wednesday.

The Irvine-based fast-food giant said the event was moved from the City of Angels to the Big Apple to ensure “focus remains on ongoing wildfire recovery and rebuilding efforts.” The event, originally scheduled for Jan. 28, was initially postponed.

Taco Bell held its first Live Mas event during Super Bowl weekend last year to announce upcoming menu plans. The company plans to “unveil 2025’s biggest innovations— on and off the menu” this year.

Company officials and surprise guests are slated to take the stage on March 4.

Taco Bell rewards members will have a chance to get tickets during the chain’s weekly Tuesday Drop on Feb.11 at 2 p.m. Tickets will be available on a first-come, first-served basis.

The event will be streamed live on the chain’s YouTube channel for those who can’t get tickets.

During last year’s event, Taco Bell executives announced more than 30 products, including the Cheesy Chicken Crispanada, Cheesy Street Chalupas, Big Cheez-It Crunchwrap Supreme, and more.